B2B SaaS 4 months
B2B SaaS — 5.8x ROAS on Google + LinkedIn in 4 months
Mid-market project management SaaS
5.8x
ROAS
87
MQL/month
-64%
CAC reduction
+3.2x
Sales velocity
The challenge
Plateaued at 12 MQLs/month from paid with a $180 CAC ceiling. Lead quality was poor — sales team was frustrated.
Our strategy
Rebuilt the funnel from the top: ICP-aligned landing pages, intent-based audience targeting, MQL scoring tied to product activity. Shifted from broad awareness to bottom-of-funnel commercial-intent keywords.
Execution
Google Ads brand + category search + RLSA. LinkedIn ABM for top-100 accounts. Email nurture based on lead score. Weekly creative refresh.
The outcome
Within 4 months, we delivered measurable outcomes tied to revenue — not vanity metrics. See the numbers at the top of this page.
"Digital Stackers didn't just run campaigns — they rebuilt our whole go-to-market motion around data. The numbers speak for themselves."